Internet Strategy Consulting
Where to Start?
It's impossible to decide what to do, when you don't know what you don't know. Commissioning an organization or product website is not the only way to use the web. It may not be the best way. It may not be a good idea for you at all.

We identify the best ways to implement your goals on-line. Many that you haven't even heard of before. And we will protect you against the pitfalls -- legal, technical, and public relations. You haven't heard of these before either -- and you never will.

A typical, comprehensive strategy includes the following:
  • Outline approaches to gain exposure to your message through websites you develop and maintain
  • Outline other methods for promoting your message through the web
  • Evaluate current website for adherence to standards for design and coding
  • Determine options for webhosting and access
  • Identify opportunities for systems integration, information sharing, and workflow automation
  • Identify opportunities for customer relationship, vendor, sales force, or workflow management via the web
  • Establish policies for domain name acquisition and management
  • Develop netiquette guidelines -- appropriate behavior (and consequences of inappropriate behavior) when communicating through the web
  • Evaluate internet security needs
  • Develop corporate policies for web usage and e-mail usage, review, and destruction
  • Develop compliance with requirement for privacy of medical information and general information on-line (including but not limited to HIPAA, HCFA and FDA regulations)