Content: standards, approach, results, staff, options Standards: Our content is evidence-based and physician reviewed. Articles are created from a review of the recent research and published standards on the topic. Our content is up-to-date, accurate, and objective. Approach: The information is practical and detailed. It is specific and actionable. Motivational issues are addressed. When authorities and researchers disagree, the resulting confusion has been shown to lead to inaction on the part of patients. We don't add to the problem. We referee competing or conflicting recommendations and research reports. Results: Our content is award-winning. It is frequently featured on television and in print media. It has been featured on America On-line and recognized by government health agencies. Staff: We have medical writers and researchers. Health professionals, including physicians review and direct projects. We can put together medical review panels for your project- respected doctors whose names and credentials you can use on your site.                    Options: Existing content may be licensed. We also develop content on contract. We address a wide variety of health topics. Traditional and alternative medicine. Disease, wellness, fitness and sports.