Measurement: monitoring, web statistics Measures of a website's performance are as new as the web itself. We do a thorough collection of the data and a detailed analysis. We synthesize the information into understandable, actionable conclusions to reach your goals using the web. Monitoring: Whether you have a website or not, your organization is on the web. Internet users discuss your products, company, organization, competitors, and the health topics they address. All this impacts your organization. We do thorough review of websites, newsgroups and e-mail discussions for mentions relevant to your business' or organizations' goals. Far from a data dump, we tabulate each source. We give complete, yet sicinct information: its URL, the organization or author, and contact information. More importantly, we give an overview of your image on the Internet. In a 1-2 page Executive Summary we present the major views and who holds them. We identify trouble spots and give appropriate strategies for addressing negative perceptions. We can provide physicians and the objective medical research and the correct approach needed to persuade website operators to change inaccurate, negative information about you. We avoid the backlash created by the typical strategies employed today.                     Web Statistics: When you develop a site, the level and patterns of usage speaks volumes about what (or even if) people think of your organization. We use the leading software packages to collect, analyze, and modify your site for maximum exposure to your target audience. We give you a complete analysis of your site including the volume, source, and patterns of your users. We also offer reports detailing: General Statistics Most Requested Pages Least Requested Pages Top Entry Pages Top Exit Pages Single Access Pages Top Paths Through Site Most Submitted Forms Most Active Organizations Most Active Countries Summary of Activity by Day Activity Level by Day of Week Activity Level by Hour Technical Statistics Forms Submitted By Users Client Errors Server Errors Most Downloaded File Types Organization Breakdown North American States Most Active Cities Bandwidth Most Accessed Directories Top Referring Sites Top Referring URLs Top Search Engines Top Search Keywords Most Used Browsers Netscape Browsers Microsoft Explorer Browsers Visiting Spiders Most Used Platforms It is graphical and easy to understand. Plus, we give recommendations on where you can improve. Each search engine uses different elements of the site to determine its ranking when a user types in keywords. We analyze your placement on each major search engine and modify the factors of your site that will increase its ranking. That means more traffic to your message.